THE FAKE FACTORY “THE MATRIX” (2001-today) – IMMERSIVE DIGITAL ART EXPERIENCE
REAL OF FAKE?
The universe and everything in it, might be a simulation.
Our universe might be a highly advanced virtual reality world with humans playing ordinary characters.
“THE MATRIX” is a digital art immersive installation, tribute to the 1999 movie directed by the Wachowski Bros.
Throughout the use of an immersive videoprojection system and the iconic motion graphics, FAKE recreates a digital simulation of the reality seen as it was in the iconic movie. The result is a digital space that forces the viewer to reflect on reality and the levels of interpretation that digital reality brings with it.
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Stefano Fake is an Italian artist and video designer who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main interpreters of the immersive digital art experience, a new form of artistic expression that consists of the use of audiovisual installations that aim to immerse the spectator in the work itself, through the use of digital technologies and monumental video projections. In 2001 he founded The Fake Factory, a studio specialized in Immersive Art, Projection Art and Videomapping.
IMMERSIVE ART EXPERIENCE 